Backstage

What is Backstage?

Backstage is a cutting-edge technology company offering a white-label solution tailored for mid- to large-scale event producers. Recognizing the complex challenges faced by major event organizers, the platform addresses issues such as the lack of performance analytics, ticket fraud, inefficiencies at event bars, and the absence of a centralized platform for end-to-end event management. The solution provides event producers with a holistic approach to creating, managing, and promoting major events.

Backstage’s platform stands out in the market by integrating advanced technologies to meet the unique demands of mid- to large-scale event producers. This includes sophisticated data analytics that deliver deep insights into attendee behavior and preferences. Notably, the platform features a membership function that fosters customer loyalty and community building. Designed specifically for the unique needs of complex events, Backstage offers specialized and flexible tools that ensure adaptability and efficiency for large-scale event organizers.

Additionally, Backstage guarantees a seamless experience by offering multi-currency and multi-language support. The platform also provides analytics and reporting tools for event vendors, enabling organizers to gain valuable insights. Organizers can create a wide variety of ticket types, such as early-bird specials, VIP packages, or group discounts, offering a personalized experience for different attendee preferences. This comprehensive feature set empowers event producers to deliver exceptional experiences while maintaining brand consistency and ensuring a smooth transition from event promotion to ticket purchase. Backstage remains a reliable, user-friendly platform tailored to the specific requirements of mid- to large-scale event producers.

Business Case: Strategic Alliance Between Antartida and Backstage in Event Tech Innovation

In the ever-evolving landscape of event technology, the partnership between Antartida and Backstage marks a strategic alliance that ushers in a new era for mid- to large-scale event producers.

The innovative white-label solution developed by Backstage, meticulously designed to address the complex challenges of event management, finds its technical backbone in Antartida. Backed by extensive expertise, Antartida leads the development process, leveraging NextJS for the frontend and Python for the backend to build a cutting-edge platform that enables event producers to take a comprehensive approach to event creation, management, and promotion.

This collaborative effort reflects Antartida’s unwavering commitment to innovation and technical excellence. By adopting a product-centric approach, we actively shaped the platform’s vision, working collaboratively to define its functional requirements. Our dedication to industry-leading practices and technologies ensured seamless integration of expertise and vision, laying the groundwork for the future of event technology.

Operational agility is a hallmark of Antartida’s methodology. Through biweekly sprints and agile frameworks, we maintained a dynamic and responsive development process, allowing us to quickly adapt to emerging needs and industry trends. This approach, combined with our technical proficiency, resulted in a successful partnership that not only meets—but exceeds—the expectations set by Backstage’s visionary solution.

This business case serves as a comprehensive testament to the impactful collaboration between Antartida and Backstage, where technical excellence and visionary innovation converge in harmony. Together, we are not just redefining event technology—we are shaping its future.